"Badass" Hulu App Coming to iPhone

Free mobile video will soon be at iPhone owners' fingertips

The iPhone is about to get a little cooler.  Hot off taking the internet world by storm, internet site Hulu, which offers commercial-supported streaming TV from Fox and NBC, is set to make the jump to mobile deviceswith a new iPhone app.  The new app is set to transform your iPhone into a pocket TV.

The news first leaked to Alley Insider, which spoke with a "plugged-in industry executive" who confirmed the development of the app.  The executive said the app will land in only a few months, will support both Wi-Fi and 3G connections and be, in their words, "badass."

The app is not without its competition -- there's already a CBS TV.com app, a Joost app (MTV, BET, Paramount Pictures, and NASCAR) and an i.TV app.  However, with Hulu being the most popular and effective online solution and new reports that it is on the verge of a deal with ABC/Disney, it should take the iPhone world by storm.

Apple and AT&T likely were somewhat reticent to approve the application, which would be in direct competition with Apple's iTunes video store.  However, given the increase in iPhone sales that legitimate mobile TV can bring, their hands were virtually tied.  There's no word yet on whether Hulu will share ad revenue with Apple and/or AT&T, but that seems possible.

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