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Tuesday, April 21, 2009

iPhone Gets Down to Business

Companies are finding that the iPhone holds some key advantages, though adoption is still fledgling

When the iPhone first came out, there were those who labeled it sure to fail. The initial hardware -- and initial OS (1.0) -- left much to be desired. While employees might have pleaded for the stylish-looking new phone, which doubled as a music player, business owners by and large chose to stick with traditional offerings like Blackberries.

Then came the iterative improvements to the iPhone. First there was the iPhone OS v2.0, the iPhone 3G, and the introduction of the App Store. And more recently, there was the announcement of iPhone OS v3.0, and rumors of another hardware update. Somewhere along this way some businesses, which had formerly been doubters, became believers.

A new report from Forrester research, titled "Making iPhone Work In The Enterprise: Early Lessons Learned" looks at three companies that have come around and embraced the iPhone -- Kraft Foods, Oracle, and Amylin Pharmaceutical.

It finds that two main factors have driven the companies to embrace the iPhone: user satisfaction and the promise of the application platform. The report states, "If the iPhone is just another messaging device, then don't bother with it. (But) it can be far more because it is a capable platform for mobile applications. The right sponsor will have a mobile scenario that needs supporting, perhaps a view of much needed third-party applications, or at least a vision for how to get more information to mobile workers."


Continue reading @ Daily Tech

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