Analyst: 3G iPhone Headed Towards Failure in Japan

Mass market adoption eludes 3G iPhone in Japan

The 3G iPhone may be headed towards failure in Japan according to communications sector senior analyst Inui Makio who works for financial services firm UBS. In an article on Japanese tech site ItMedia +D, Inui points out all of the reasons why the 3G iPhone may have lost momentum in Japan.

The 3G iPhone, which was projected to sell one million units in Japan, appears to have only sold 200,000 units at the most. Both Apple and Softbank continue to keep actual sales figures a closely guarded secret. Inui’s initial estimates put yearend sales figures at 350,000, but that figure appears unreachable at the current sales rate. Although it has only been a short period Softbank has already adjusted 3G iPhone pricing plans lower in an attempt to boost sales.

The lack of features found in most Japanese cell phones appear to be holding back the iPhone from succeeding in Japan. The 3G iPhone is not able to use pictograms in text messages and emails. This may be a show stopper for the average user as text messaging is far more prevalent then voice calls due to the high cost charged per minute. The ability to convey a message with a single image is significantly faster than typing out the entire word.

Read the whole article @ Daily Tech

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