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Saturday, May 2, 2009

iPhone users spend 10 minutes per session on Free iPhone Apps

Users average 9.6 minutes of engagement per session on free iPhone applications according to a mobile advertising network Greystripe's quarterly Consumer Insights Report. Based on data generated via the 600 free, ad-supported iPhone apps in Greystripe's network, consumers access applications 19.9 times over before discontinuing use. From an international market perspective, the U.S. accounts for 74.8 percent of traffic across Greystripe's ad-subsidized iPhone apps, followed by Great Britain, Canada, Australia, France, Singapore, Japan, Hong Kong, Mexico and Germany.

The Greystripe report additionally focuses on iPhone user demographic profiles, noting that 42 percent of the firm's free iPhone app users generate a household income of $78,000 or more, while 15 percent earn $165,000 or more. Ninety-one percent of users are involved in their household purchasing decisions. Greystripe adds there is only a narrow gender split among users, with men representing 52 percent of free iPhone app consumers--45 percent of users are between the ages of 18 and 34, and 44 percent have children.

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