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Monday, April 27, 2009

New iPhone App: Bands streaming theirs songs directly to you

If you're a Presidents of the United States of America fan, you can now listen to the band's entire discography for a mere $3, but not through the iTunes Store. Fire up your iPhone and grab it from the App Store instead; the band has bypassed the record label bureaucracy and released everything on its own.

What's a good way to release your entire back catalog of music to a large audience without having to deal with the bureaucratic red tape of the record labels and the iTunes Store? Release it yourself through the App Store, of course. The album-as-an-iPhone-app method has been experimented with by some bands already, but the Presidents of the United States of America (yes, the guys behind the "Peaches" song) have gone all out, selling its entire discography through the App Store in hopes of engaging fans in ways they couldn't through the iTunes Store alone.

The app, called "The Presidents' Music - PUSA," sells for $2.99 on the App Store (iTunes link) offers users access to four full albums, including the band's early "lost" recordings. This includes the previously-unavailable FroggyStyle—"unless you have one of the 500 cassettes the band sold in 1994, you've never heard this before," reads the app description. The app also features a number of extras and exclusives that the band says are updated regularly, and fans can read the band's blog directly from the app on their iPhones or iPod touches.

Continue reading @ ARS Technica

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