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Saturday, October 11, 2008

iPhone drives Shazam usage

Music discovery specialist sees huge uplift in traffic from iPhone version of its service.

Shazam is reaping the rewards from its free iPhone app, with average usage ballooning to up to 20 interactions a month compared to three-to-five times a lifetime on regular handsets.

The company, which enables people to identify music they are listening to and then follow links to either buy or share a song, has already seen the iPhone version of its service downloaded 1.5 million times from App Store.

Speaking in a Reuters video report, Shazam CEO Andrew Fisher said: "On average we were seeing people use our service three-to-five times over their lifetime.

Read the whole article @ Mobile Entertainment

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