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Wednesday, October 17, 2007

Does RIM have right tone to stall iPhone?

Survey supports BlackBerry maker's position rival device not major threat

Jim Balsillie, co-CEO of BlackBerry maker Research In Motion Ltd., now has evidence to support his contention that Apple Inc.'s much-hyped iPhone is not the threat it was initially made out to be.

However, at least one analyst is warning that Apple's wireless ambitions are not to be underestimated over the long term.

A recent survey conducted by the NPD Group found U.S. buyers of the iPhone – essentially a cellphone, iPod and Web browser rolled into a touch-screen device – were 10 times more likely than other phone buyers to have previously owned a Palm Treo, and three times more likely to have owned a T-mobile-branded device such as the Sidekick, which also offers a full keyboard and large screen.

By contrast, the survey of more than 13,000 mobile-phone customers found that iPhone buyers were no more likely than the average buyer to have previously owned a BlackBerry, suggesting that the iPhone's snazzy interface and "lifestyle"-focused features have so far held less appeal for the business-oriented BlackBerry crowd.

Read the whole article @ Toronto Star

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