iPhone Delayed in Canada Due To Existing Canadian iPhone

In the U.S., the iPhone trademark is owned by Cisco. Apple chose to damn the legal torpedoes here, but knew it would ultimately get a deal out of the Routermakers General. Apple did manage to get the trademark elsewhere, with filings in Singapore and Australia bearing fruit. In Canada, however, the mark has long been owned by Comwave, a telecoms company in Ontario. Apple tried and failed to register the name there—but Comwave, unlike Cisco, won't play ball on sharing the name.

“The force they put into marketing would quickly make the brand Apple’s and not ours,” Comwave president Yuval Barzakay told the CBC, adding that it would effectively be hijacked by any such agreement. "Co-existence is not possible."

What he's saying, of course, is that is that everything has its price, but only if you want to buy it. And he's right: can you see Apple renaming the iPhone, or missing out on a market the size of California?

Read the whole article @ Wired

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