BlackBerry communicates growing rivalry with Apple iPhone

BlackBerry yesterday threw down the gauntlet to Apple’s iPhone, outlining an aggressive push into the Californian group’s core consumer market after doubling profits and sales.

After sewing up the corporate market for wireless e-mail devices, Research in Motion (RIM), the company behind the BlackBerry, is forging into the high-end individual market.

Second-quarter results from the company, released to Wall Street late on Thursday, revealed its success. For the first time in the North American market, new subscriptions to the service from individuals outstripped those from companies.

The group said that individual consumer subscribers now account for about 30 per cent of its subscription base, which has broken through the 10 million subscriber mark and sent posttax profits in the three months to September 30 to $287.7 million (£140.8 million) – up from $140.2 million a year ago on sales that more than doubled to $1.37 billion, up from $658.5 million a year ago.

Read the whole article @ Times Online

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