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Friday, June 12, 2009

USA Today regrets its free iPhone app

The new publisher of the Gannett-owned title, David Hunke, said the digital edition would be emailed daily to subscribers for $10 per month, dropping the price from the existing $13.95 per month and introducing new features.

USA Today
USA Today is to introduce a digital edition for $10 per month. Photograph: iamtekn/Some rights reserved

The move is part of a drive to increase revenues and readership, with Hunke also pledging to take on the Wall Street Journal plan of targeting business readers in hotel rooms.

Final plans have clearly not yet been finalised, because Hunke couldn't say whether the digital edition would be free to existing print subscribers or extra. But he did say that he regrets not charging for the paper's iPhone app. While the site is likely to remain free, services that add value, like a digital edition or iPhone and Android mobile products could be charged for.

[via The Guardian]

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