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Sunday, November 2, 2008

Disney Giving Away Free iPhone Game To Promote Movie

Reader Terry Westley points us to yet another example of how companies are recognizing that content is advertising. Disney has apparently released a free iPhone game that's fun on its own, but which also serves to help promote an upcoming movie release. While some will dismiss this as just being a cheap way of advertising, you have to wonder what happens when movie makers start making these sorts of games really, really good. Then what happens to game developers who think they can get away with charging for their mobile phone games? Suddenly it becomes a lot harder to support that model if there are other businesses that are using a model where, the more games that are given away for free, the more it helps the rest of their business.

Read the whole article @ Tech Dirt

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