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Thursday, October 23, 2008

Many More Free iPhone Apps Coming Soon Thanks to LiveRail

Since the launch of Apple’s App Store, developers have faced an ongoing dillema: “For Free, or Not For Free”? Putting a price on an application to generate some revenue obviously adds a significant barrier to entry, especially when there are so many free apps available. But it also adds a level of credibility - many people assume that because free apps aren’t earning money, the developers probably haven’t put much effort into them.

Today sees the launch of LiveRail for the iPhone, an advertising platform that could help change this paradigm entirely by allowing free applications to still monetize effectively. LiveRail allows iPhone application developers to embed brief video advertisements into their applications, which play immediately after launching an app (developers get paid on a CPM basis). CEO Mark Trefgame says that the platform is plug-and-play, allowing developers to implement it with a minimal amount of effort and only a few lines of code.

The technology behind the application is impressive - this isn’t just a single video that’s embedded into the application.

Read the whole article @ Tech Crunch

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