iPhone Sales Triple After Price Cut
A retail analyst estimates that the iPhone's sales have increased an astronomical 200% after the cut.
Piper Jaffray's Gene Munster is the man to talk to when it comes to iPhone sales. Munster, a retail analyst, conducted what is considered the definitive survey of iPhone sales prior to the price cut.
He surveyed Apple stores (AAPC) over a 50 hour period to estimate that approximately 9,000 iPhones were being sold a day.
When the price decrease came about, followed swiftly by Apple's announcement that one million iPhones had been sold, Munster was naturally curious to see how the price decrease had affected price.
Combining his estimate, with Apple's sales figures for last quarter, he determined that Apple would have had to sell 136,000 iPhones, approximately, between September 5 and September 9.
This means that by his estimates, Apple was selling over 27,000 iPhones a day after the price cut, a three-fold, 200 percent increase over previous sales.
DailyTech covered Apple's announcement of the price cut last week. The price cut dropped the price of the 8GB model by 33 percent, from $599 to $399. The soon-to-be-discontinued 4GB model is priced at $299.
Many Apple faithful cried foul and were very disgruntled over the price decrease, as they had paid a much higher price for their early support of the iPhone. Apple attempted to soothe their anger by offering the early adopters a $100 credit. It also offered to fully refund the $200 price difference to anyone who purchased the phone within 14 days of September 5.
Despite the complaints, the new price cut is looking like a smart move by Apple, as the new low price appears to be driving iPhone sales into a frenzy.
Article @ Daily Tech