The Man Behind the Apple Aesthetic

Time to shine a little light on the man behind the design of the iMac, the iPod, and the iPhone.

As senior vice-president of design at Apple, Jonathan Ive has combined what he describes as “fanatical care beyond the obvious stuff” with relentless experiments into new tools, materials and production processes, to design such ground-breaking products as the iMAC, iBook, the PowerBook G4 and the iPod MP3 player. He won the Design Museum's first Designer of the Year prize for the 2002 iMac and iPod.

Born in London in 1967, Ive studied art and design at Newcastle Polytechnic before co-founding Tangerine, a design consultancy where he developed everything from power tools to televisions. In 1992, one of his clients – Apple – offered him a job at its headquarters in Cupertino, California. Working closesly with Apple’s co-founder, Steve Jobs, Ive developed the iMac. As well as selling more than 2m units in its first year, the iMac transformed product design by introducing colour and light to the drab world of computing where, until its arrival, new products were encased in opaque grey or beige plastic.

Ive and his close-knit team of designers at Apple have since applied the same lateral thinking and passionate attention to detail to the development of equally innovative new products such as the Cube, the iPod and the PowerBook G4, the world’s lightest and slimmest 17 inch laptop, and the ultra-slim iMac G5.

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